kāmātmānaḥ svarga-parā
janma-karma-phala-pradām
kriyā-viśeṣa-bahulāṁ
bhogaiśvarya-gatiṁ prati
kāmaātmānaḥ — desirous of sense gratification;
svarga-parāḥ — aiming to achieve heavenly planets;
janma-karma-phala-pradām — resulting in fruitive action, good birth, etc.;
kriyā-viśeṣa — pompous ceremonies;
bahulām — various;
bhoga — sense enjoyment;
aiśvarya — opulence;
gatim — progress;
prati — towards.
In this verse, Krishna is talking about people who are very focused on their desires and want to enjoy life as much as possible, especially by going to heaven. These individuals believe that by performing certain rituals and good actions according to the Vedas, they can get rewards, like wealth, pleasure, and even an exciting life in heaven where they can enjoy the company of beautiful people and delightful experiences in beautiful gardens.
However, Krishna explains that this way of thinking has a big downside. While these people chase after temporary pleasures, they don't realize that their desires can lead them to be reborn over and over again in this cycle of life and death. So, every time they go after something pleasurable (like a tasty food or a fun experience), they are, in a way, digging a hole for themselves, making it harder to escape this cycle.
Krishna points out that the focus on short-term happiness from rituals and ceremonies keeps these people trapped in material existence. They’re looking for joy in physical or temporary pleasures, but these feelings don’t last long. Just like eating a delicious meal leaves you hungry again soon after, these rewards may seem satisfying initially but don't provide lasting fulfillment.
In contrast, true happiness and freedom come from understanding deeper, spiritual truths rather than being caught up in the chase for material gains. Krishna is encouraging Arjuna to look for something greater than just these physical pleasures and temporary rewards. True fulfillment lies in seeking knowledge and liberation – finding peace and connecting with a higher purpose in life, rather than just repeating the cycle of chasing things that don’t last.
This verse essentially teaches us that while it's natural to have desires and want to enjoy life, being overly attached to those desires can trap us. Instead, we should strive for a deeper understanding of life and seek a spiritual path that leads to lasting happiness rather than temporary joy.